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Writing Sample

BY LATICIA TAYLOR

Designing the perfect website has become a much easier concept to grasp.

With tools like WixWeeblyWordPress and Squarespace,  website building is available for anyone willing to learn, regardless of their technical background. These can help you on your journey to make the “perfect website,” but some tips can make it really professional.

Focus On Visual Hierarchy

Visual hierarchy is critical . The ultimate goal of your website should be to keep the users focused on what is important. To do so, you must find ways to keep the most needed information visually dominant and to keep similar content together and similar visually. Scale (size) can help. Using different sizes strategically throughout your website will alert the user to what is more important and what can be skimmed. Make sure you are using scale appropriately through your website. It can really affect the user-experience. 8 in 10 consumers will stop viewing content if it isn’t displayed properly on their device.

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Color Schemes

When choosing a color scheme for your website, you must make sure it complements your overall brand. You want your website to be all one theme and have the same common goal – if your website is exciting, red and high contrast colors are in order. If it is calming, some soothing blues might be what is needed. Here are the 3 criteria you should ask yourself that will help guide you in finding the right design for your website. Notice in the example below from Halls that the blue and frosty white suggest a cooling sensation to calm your cough.

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Ask your audience

Understanding the mission of your brand is sometimes not enough. The key to a perfect website is taking the time to reach out and get information from your target users to see what type of content they want. Consider an audience survey to get great feedback on ways to improve your website. Click on this link to help you get started.

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